Tulum, Mexico

On the rise

Tulum continues to be one of Mexico’s trendiest destinations, where you can relax on Caribbean beaches just steps from ancient Mayan ruins. Located around two hours south of Cancún, it blends history with a modern, eco-chic vibe. Expect stylish beach clubs, boutique hotels, wellness retreats and a focus on sustainability, with yoga, organic cuisine and local design at the heart of the experience. Beaches may occasionally see some sargassum seaweed depending on the season, but hotels work actively to keep them clean.

Scenic sightseeing

The iconic Tulum Ruins are among the most impressive in Mexico, perched on cliffs overlooking the sea. Beyond the ruins, Tulum is perfect for nature lovers, with cenotes, jungle experiences and eco-parks offering everything from swimming to outdoor adventures.

Best beaches around

Tulum’s coastline is known for its soft white sand and turquoise waters, especially spots like Playa Paraíso. Nearby, the Sian Ka’an Biosphere Reserve offers a more untouched side of the region, with lagoons, mangroves and rich wildlife—ideal for those looking to explore beyond the beach.